Celebrating this here freelance and business life
Originally, this show was going to be called "unashamedly hacking through the business jungle" on account it mixed together my three (yes 3) business endeavours- Unashamedly Creative, Hacking Happiness and the Freelance Jungle. But it suddenly dawned that it sounded like a D grade reality TV about coders forced to live in the wilds of the Queensland Hinterland and get naked with their laptops. Not really sure anyone wants to see that. This is your show to tune into tips on how to crack the freelance and business matrix and not lose your mind to stress in the process. It may also contain traces of my frustration as a working freelancer in Australia. As well as multiple ideas that I should probably have kept to myself but have chosen to air. Here's hoping some of this is useful.
Bringing together a panel of experts who not only freelance but also work hard for the vested interests of the Australian freelance community, The Future of Work is Freelance is about exploring freelancing in an honest and positive way.
We’ll cover landscape such as what it’s like to freelance in Australia, the challenges faced plus a special highlight on key areas such as developing a client base, presenting yourself well in the market, managing stress and issues, and finding the right support on your journey.
This panel discussion is designed to give you proper information on how to freelance well in Australia while also having your voices heard on the future of freelance. Whether you are considering taking the plunge or you’re an old salt in the freelance world, we welcome you.
Featuring Monica Davidson from Creative Plus Business, Cameron Rambert from Freelance Australia, Rebekah Lambert from the Freelance Jungle and Lara Lightfoot as compere
RECORDED LIVE ON JUNE 7TH AS PART OF VIVID IDEAS
Australian freelancers are a giving bunch and a surprising number of us volunteer on tasks large and small. We often enjoy using their freelancing skills in community, NFP, arts and other causes.
We volunteer in subjects as wide as puppy raising, mental health and kid's literacy. The school system sees us back the future generation just as much as major organisations receive pro bono projects.
Choosing to volunteer can help with connections, reducing stress, grounding, growing skills and more. But in a profession where time is indeed money and the hours are often all consuming, how can you freelance and volunteer at the same time?
We explore the who, why, how and what it takes of the volunteering world with 3 special guests and your host.
RECORDED IN FRONT OF A VIRTUAL AUDIENCE
Kylie has been a freelance SEO copywriter for 8 years in Melbourne. With a Bachelor of Arts, she’s worked in marketing & HR for companies like Motorola and Amcor. When her father died at only 56, she changed paths and studied fitness & Pilates before setting up several businesses. After selling her studio, she wanted to use her marketing & writing skills again and set up her freelance business. For the last 4 years, she’s volunteered for Seeing Eye Dogs Australia as a permanent puppy carer.
Lou Merrington runs Pure Arts Communications, which provides communications and outreach training and consultancy services to universities, companies, community groups, researchers and practitioners working in the humanities, arts and social sciences.
Lou holds a Bachelor of Arts (Hons) a PhD in international relations. She has worked as a journalist, strategic analyst, editor, facilitator and university communications manager. She is the author of Greythorne and Communications for Volunteers: Low-Cost Strategies for Community Groups.
Your Coastal Connection is the business name for creative copywriter, content crafter, and strategic freelance communicator Andrea Rowe. She's also known as The Coast Writer. She's based on the Mornington Peninsula where she gets her coastal living fix. Andrea has 25+ years experience in communications with a background in journalism, PR and media management, a swag of successful client communication projects, and an ability to reign supreme over the scrabble board!
She's the co-founder of the Peninsula Writers’ Club, an active parent volunteer and uses her skills pro-bono to support the Australian of the Year.
Rebekah Lambert- host
Rebekah Lambert is a content marketing freelancer at Unashamedly Creative. She’s also the founder of Hacking Happiness, a project designed to remind Australian businesses & professionals that stress has a productivity cost. As the founder of The Freelance Jungle, an online and offline social club designed to support Australian freelancers, she continues this message of community support and stress reduction through focusing on ending the isolation inherent in sole employment.
Rebekah is currently training as a Crisis Supporter for Lifeline Australia, spent 12 months as part of a joint COSBA and Beyond Blue work group tasked to improve the mental health outcomes of Australian small business, and is an Assistance Dogs Australia relief carer. When she’s not talking business and stress reduction, she’s exploring the wonders of Wollongong and the Illawarra.
Speaking to the ever lovely ABC Illawarra Saturday morning show about the upcoming Vivid Ideas event 'future of work is freelance' as well as freelance life, volunteering and more.
A small squeal of excitement echoed through the Freelance Jungle recently. It was when Bek realised she finally had an accountant ready to step up and give hungry freelance minds a taste of financial advice.
Now, we'll be able to ask some questions, get some resources and unravel a few financial mysteries in this here Freelance Jungle in a special virtual event!
We'll be looking at common questions such as:
1) EOFY, BAS and the ATO (and other scary sounding acronyms)
2) The benefits of having an accountant or bookkeeper by your side
3) Ways to save and get yourself organised for thing such as credit lines and home loans
4) Avenues you can investigate to make your finances and financial advisors work better for you
5) Common mistakes made by freelancers in our BAS and how to avoid them
6) How to survive the knee knocking moments like a bigger than expected tax debt, audit and more
7) How to work out things like profit & loss and start reinvesting in your business the smart way
THIS SESSION WAS RECORDED IN FRONT OF A VIRTUAL AUDIENCE.
Drawing on over 15 years experience in the finance and accounting industry, Cristina works with businesses to develop processes and systems to increase efficiency and give decision makers access to key financial indicators.
Since 2010, she's been partnering with businesses, providing them with bookkeeping and financial management assistance, short term projects to implement new programs, and consulting arrangements.
Her philosophy is to focus on each client’s specific needs to deliver a consistent, high quality service, develop long-term partnerships and help clients grow. You can catch Cristina and crew via http://vixenbusiness.com.au/
At a certain point, a freelancer may grow their educational wings. They move from supplying the client side of town into helping their clients and their fellow freelancers to learn the skills they need.
Three such people are Kate Toon, Brook McCarthy and Dr Sarah McKay.
Kate Toon is the always in motion, SEO toting freelancer turned educator. She's the founder of the Recipe for SEO Success, a DIY SEO course for business owners and freelancers. And she runs the Clever Copywriting School, a website full of templates, blogs, advice and information designed to develop the next level of Australian copywriters.
Brook McCarthy is the sassy smart yoga marketer turned business coach for small business and creatives. She runs successful workshops throughout the year on blogging and social media. Online, she coaches in person and in a group setting via Hustle and Heart. She's adept at teaching, instructing and inspiring business people with their marketing and business planning. So it seems only fitting that these lovely ladies will be sharing their learning about being on the course trail.
Dr Sarah McKay is an exceptionally popular neuroscientist who spends her time educating people about brain health and the wonders of the human mind. She spent her time in lab coats studying the brain along other post doctoral scientists until realising her true passion lay in bringing brain health and understanding to the masses. Her course is niche and highly successful.
WHY SHOULD YOU TUNE IN?
We'll be looking at the various aspects of what it takes to run a successful course such as:
1) How do you know if you should run a course
2) What it takes to successfully promote a course
3) What are the preferred methods, platforms and ways you can launch and love your course
4) The truly hard parts of running a course no one has the balls to discuss
5) Looking at industry challenges such as market saturation, the dreaded copycat, getting the RSVPs where you need them to be and more
ABOUT YOUR PRESENTERS
Brook McCarthy is a writer, speaker, trainer and business coach with more than 10 years' experience in online communications.
Brook's flagship program, Hustle & Heart, helps service professionals to grow their business, their way, through digital marketing, PR and simple sales.
The Recipe for SEO Success is an eight-week, online training eCourse is specifically designed to help small business owners do their own SEO.
Sarah McKay is an increasingly influential brain health commentator, neuroscientist and science communicator who specialises in translating brain science research into simple, actionable strategies for health and wellbeing.
Sarah is founder of an online course The Neuroscience Academy, which teaches neuroscience to practitioners, coaches and educators.
Sarah received her PhD in neuroscience from Oxford University. After 5 years of postdoc research she hung up her lab-coat to start her sci-comms business. She pens a brain health blog and regularly speaks and writes about the mind and brain.