Celebrating this here freelance and business life
Originally, this show was going to be called "unashamedly hacking through the business jungle" on account it mixed together my three (yes 3) business endeavours- Unashamedly Creative, Hacking Happiness and the Freelance Jungle. But it suddenly dawned that it sounded like a D grade reality TV about coders forced to live in the wilds of the Queensland Hinterland and get naked with their laptops. Not really sure anyone wants to see that. This is your show to tune into tips on how to crack the freelance and business matrix and not lose your mind to stress in the process. It may also contain traces of my frustration as a working freelancer in Australia. As well as multiple ideas that I should probably have kept to myself but have chosen to air. Here's hoping some of this is useful.
Ever wanted to get into podcasting but weren't sure how? Have you been wondering about what an audience looks for in audio education?
Well, you're in luck because the Freelance Jungle has Jennifer Macey on the case.
Making a killer podcast with Jennifer Macey
Jennifer Macey is a freelance journalist and podcast and radio documentary producer with more than 15 years experience, based in Bulli, New South Wales. Her radio work has aired on DW-Radio, ABC Radio, Pacifica Radio and KCRW.
She’s covered UN Climate Change conferences, the World Summit on Sustainable Development in Johannesburg, reported from Indonesia on the 2004 Boxing Day Tsunami, talked to the Archbishop of Krakow about Poland joining the EU, met members of Cologne’s Nazi resistance movement, interviewed elephants and their keepers and heard extraordinary tales from everyday people.
She’s currently producing the Australia Institute’s podcast Follow the Money, This Kid Life a podcast for children for the Sydney Opera House and an oral history podcast in the Illawarra. Jennifer has previously made an internal training podcast for the NSW Department of Family and Community Services. Her work has won the Judges Pick Prize in the Audiocraft short feature challenge and has won third prize in KCRW’s 24-hour Radio Race 2016. She is an alumnus of Varuna the National Writers House and has run podcasting workshops for adults and kids at Wild Rumpus in the Illawarra.
Impressed? I am!
THIS ZOOM WAS RECORDED IN FRONT OF A VIRTUAL AUDIENCE.
Looking to plan a new product or business idea? Need a hand with the definition phase? Find a comfy chair, gather up 9 minutes and have a listen to this guided meditation on new product development.
Every so often, a story comes along that begs to be told. That is the story of our next Zoom participant, Kylie Travers.
Kylie and I met through the Freelance Jungle as I tapped and poked at her determination to only accept work you felt you were worth. Agreeing with Kylie yet in a mood to test this resolve, I asked strong questions. She never shied away and convinced me of her ability and nous when it came to asking for what she was worth.
Ambling around the internet in another group, I found the very same person sharing candidly, honestly and with respect her story of moving from homeless domestic violence survivor to self employed CEO. Her aim was to inspire other women, squash the stigma and assumptionsurrounding both homelessness and family violence. And to give hope to those who found themselves facing adversity of all kinds that things can and do get better.
It was then I knew I had to bring Kylie to the virtual talks part of the Jungle to share her story.
THIS EPISODE WAS RECORDED IN FRONT OF A VIRTUAL AUDIENCE.
Kylie Travers has gone from homeless single mother because of domestic violence to multi-international award winning CEO. Kylie has a passion for travel, finance and her family. She has turned her obstacles into opportunities, been an advocate for various charities and now focuses on writing, public speaking and mentoring about goals, motivation, travel, finance and the steps to take to create a life you love.
Her methods have enabled many to increase their income, travel more, increase time with their family and in general live happy, fulfilling lives. Through what she has achieved Kylie has won numerous awards.
She is currently based in Melbourne, Australia and you can find her athttp://www.kylietravers.com.au/
Regulars to the Freelance Jungle will recognise Cyndi as the person who jumps in to offer advice and a few handy links. She's s smart go getter who has come from a varied freelance background. Now she's turning her super powers to the law. And so she's popping in to help us minkies wander around the legal jungle.
Cyndi Tomlinson was a filmmaker and writer supporting herself as a board level PA until 2008 when she decided to go to law school. Now she is writing for businesses to support her studies as she works towards becoming a Barrister. Her company, tomlinson online is the solution to her business and life needs as well as yours. Need research, writing, or administrative assistance? Go to http://www.tomlinsononline.weebly.com/
PLEASE NOTE: This is not in place of legal advice. It is advice on navigating the legal landscape around freelancing and creative work. It is designed to help you find sources of aid you need.
At a certain point, a freelancer may grow their educational wings. They move from supplying the client side of town into helping their clients and their fellow freelancers to learn the skills they need.
Three such people are Kate Toon, Brook McCarthy and Dr Sarah McKay.
Kate Toon is the always in motion, SEO toting freelancer turned educator. She's the founder of the Recipe for SEO Success, a DIY SEO course for business owners and freelancers. And she runs the Clever Copywriting School, a website full of templates, blogs, advice and information designed to develop the next level of Australian copywriters.
Brook McCarthy is the sassy smart yoga marketer turned business coach for small business and creatives. She runs successful workshops throughout the year on blogging and social media. Online, she coaches in person and in a group setting via Hustle and Heart. She's adept at teaching, instructing and inspiring business people with their marketing and business planning. So it seems only fitting that these lovely ladies will be sharing their learning about being on the course trail.
Dr Sarah McKay is an exceptionally popular neuroscientist who spends her time educating people about brain health and the wonders of the human mind. She spent her time in lab coats studying the brain along other post doctoral scientists until realising her true passion lay in bringing brain health and understanding to the masses. Her course is niche and highly successful.
WHY SHOULD YOU TUNE IN?
We'll be looking at the various aspects of what it takes to run a successful course such as:
1) How do you know if you should run a course
2) What it takes to successfully promote a course
3) What are the preferred methods, platforms and ways you can launch and love your course
4) The truly hard parts of running a course no one has the balls to discuss
5) Looking at industry challenges such as market saturation, the dreaded copycat, getting the RSVPs where you need them to be and more
ABOUT YOUR PRESENTERS
Brook McCarthy is a writer, speaker, trainer and business coach with more than 10 years' experience in online communications.
Brook's flagship program, Hustle & Heart, helps service professionals to grow their business, their way, through digital marketing, PR and simple sales.
The Recipe for SEO Success is an eight-week, online training eCourse is specifically designed to help small business owners do their own SEO.
Sarah McKay is an increasingly influential brain health commentator, neuroscientist and science communicator who specialises in translating brain science research into simple, actionable strategies for health and wellbeing.
Sarah is founder of an online course The Neuroscience Academy, which teaches neuroscience to practitioners, coaches and educators.
Sarah received her PhD in neuroscience from Oxford University. After 5 years of postdoc research she hung up her lab-coat to start her sci-comms business. She pens a brain health blog and regularly speaks and writes about the mind and brain.