How do you catch a Unicorn? And once you get it, what do you do with it? In the fourth episode of WojCast, our heroes Bobby and Woj talk to WordStream's founder and digital marketing expert Larry Kim about how he started his business from the ground up and what it takes to excel at software development, PPC and unicorn level content creation. The remarkable growth of WordStream is impressive, even by tech standards. By attracting a team that is as deep into thought leadership, hacks and ideas as he is, Larry has created the go to source for knowledge and inspiration for all things digital marketing. Join Woj and Bobby and learn the formula for creating one of a kind content and learn the secret to promoting it so that your unicorn gets the attention it deserves.