In this episode I speak with Rod Lockwood the man who brought EQUITANA Australia to our shores 20 years ago.
Having run my own businesses over the years I am one of those people who goes out for dinner and calculates the seats in the restaurant and staff and meal costs to see how profitable a business like this is. I go to QSEC and look at the same thing, the staff, the overheads with equipment, the planning and promotions and I do a few sums in the hope they are being profitable. I love to see small businesses thrive.
So when I think of a mammoth event like EQUITANA and the sheer amount of overheads they would have to have before tickets are even sold it makes my brow sweat, that’s an incredible business all done by a small core team.
Then I find out that Rod and his partners company worked from pure heart, a love of horses and a deep knowing that it would turn profitable eventually for many years before they actually made a profit.
This is when I know that EQUITANA is something special.
What I love about EQUITANA is the way it brings such a diverse horse world to one place. Where dressage meets reining and so many tens of thousands of people who attend from every discipline and horse breed known to Australia, all walk the same ground.
Equitana is a place where all horse people can find common ground and where our pure love of horses brings us to this mammoth event, and over the 4 days, might just break down a few of those misconceptions we may have about each other.
From all the profitable businesses around the world, this one has a beating heart, and that heart, is horses.
To buy your tickets or find out more you can go to the EQUITANA Australia website, Facebook page, Instagram or Twitter account.